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AT&T vs. Verizon: iPhone 18 Pro Max for 1 line
For 1 line of iPhone 18 Pro Max over 36 months, Verizon's Simplicity beats AT&T's Premium 2.0 by $1,544. The monthly plan price is the single biggest driver of that gap. Both sides are backed by confirmed plan pricing.
AT&T (24 months) and Verizon (24 months) spread its device credit over fewer than 36 months, so the bill drops partway through.
AT&T
Premium 2.0 · Buy unlocked (Apple financing)
$131.31/mo per person, 1 line
$4,727 over 36 months · $131.31/mo household
$149.46/mo for 24 months, then $95.33/mo once the device is paid off.
How we calculate thisVerizon
Simplicity · Buy unlocked (Apple financing)
vs. AT&T unlocked (Apple financing) over 36 months
$88.42/mo per person, 1 line
$2,920–$3,183 over 36 months · $81.12–$88.42/mo household
$106.43/mo for 24 months, then $52.30/mo once the device is paid off.
- Provider fees unconfirmed
Resolves once Verizon's provider fees are confirmed.
Saves $2,437–$2,700 vs. your current bill over 36 months
Plus 1 new phone and setup: $1,300, net of trade-in/resale credit.
Plan $45.00/mo + device $54.13/mo + $40.00 upfront − $38.97 cashback
iPhone 18 Pro Max paid over 24 months at 0% APR via Apple Card Monthly Installments, with 3% cashback credited once.
Sales tax on the device (varies by state, typically charged upfront on full MSRP) is not included in the totals above.
We don't have a resale value for a iPhone 16 in this condition yet, so it counts as $0 here.
Data verified September 10, 2026.
AT&T's provider fee: $5.33/line (PA label; varies by state). Verizon's provider fee: provider fee not yet confirmed.
Frequently asked
Which is cheaper for 1 line of iPhone 18 Pro Max: AT&T or Verizon?
Verizon's Simplicity costs $3,183 over 36 months for 1 line of iPhone 18 Pro Max, $1,544 less than AT&T's Premium 2.0 at $4,727.
What's the effective monthly cost of iPhone 18 Pro Max on AT&T vs. Verizon?
AT&T works out to $131.31/mo and Verizon to $88.42/mo, each the 36-month total divided evenly by 36 — not necessarily the bill you'd see in any single month.
Are these AT&T and Verizon prices confirmed?
AT&T's total is not yet independently verified, and Verizon's is a computed worst/best estimate, pending a promo or fee confirmation. See the confidence badge on each card, and our methodology page, for what that means.